Neighborhood

Lubbock: A City of Unlimited Potential

Commonly known as "Hub City," Lubbock, a charming city in Texas, got its nickname because it was deemed as the economic, educational, and health care hub of the South Plains. Proudly ranked as the 12th-best place to start a small business, the city is a welcoming community located in the northwestern area of the Lone Star state. Lubbock is home to Texas Tech University, the sixth-largest college in the state, and Lubbock High School, which has been recognized for three consecutive years by Newsweek as one of the top high schools in the United States. Lubbock is the birthplace of Rock and Roll legend Buddy Holly, boasting a cultural center named after him that plays host to many unique art exhibits. The city continues to support rising and established alt-country acts at venues such as the Cactus Theater and The Blue Light Live— both located on Buddy Holly Avenue. Whether you're rocking out to live music or rooting for the Red Raiders, Lubbock is the ideal place to call home.